Digital Marketing- Facebook and Instagram Advertising(MasterClass)
Do you want to learn how to run profitable ads on Facebook and Instagram?
If yes, then this course is perfect for you.
Hi, I am Precious Uzoka, a digital marketer with 2years of experience.
After spending 1.6Million in running ads on Facebook and Instagram for Businesses and Brands. I have been able to generate over 15Million in revenue.
This course consists of 103 structured lessons to teach you how to run profitable ads on Facebook and Instagram, How to target your audience, How to create great ad copies and sales.
In this course, You will learn in-depth on what campaign objective to use for your ads depending on what you want to achieve.
This course is not just a theoretical course but a practical one at that. you will learn everything from the real data of my ads and that of other businesses.
What will I learn in this course?
You will learn when, and how to use the various campaign objective in Facebook ads manager, analyze results and optimize for better performance.
You will learn how to target the right interest group and get a very low cost per purchase(conversion) from your ads using the Facebook developer API
You will learn how to set up conversion events(Facebook Pixel) for your websites and that of your clients.
You will understand the various custom audience we can create on Facebook Ads Manager and most importantly which one to use depending on the situation.
How to create a Lookalike audience for your ads and when it's important to do so.
How to upload, create custom and lookalike audience from your customer list.
How to analyze any campaign, and what metrics to look at when analyzing.
How to use various tools in Facebook ads Manager from the Facebook Ads reporting to commerce manager.
How to create special ads using the Instagram app.
You will also learn secret ad strategies to scale and get better results from your ads.
FREQUENTLY ASKED QUESTIONS
I don’t have a laptop or computer can I partake in the course?
Yes, In this course you will also be taught how to run profitable ads using the Facebook ads manager app. but a laptop is most recommended to utilize all the advanced tools in Facebook and Instagram advertising.
I don’t know anything about advertising on Facebook and Instagram can I partake?
Yes, This course has been structured perfectly for complete beginners, and for those who have been running ads but want to advance their advertising strategies and get better results with their ads.
How do I access the Course videos and Materials?
Once payment is completed, an email will be sent to you giving you access to the course lessons and materials.
Are the videos downloadable?
Yes, the videos are highly compressed and downloadable.
Will certificate be offered?
Yes, a certificate of completion will be offered at the end of the course for no charge.
- Lectures 103
- Quizzes 0
- Duration 12Hours
- Skill level All levels
- Language English
- Students 49
- Certificate Yes
- Assessments Yes
INTRODUCTION TO DIGITAL MARKETING
Getting Ready For Advertising
Audiences I - Saved Audience
Audiences II - Custom Audience(Your Sources)
Audiences III - Custom Audience(Facebook and Instagram Sources)
Audiences IV - Lookalike Audience
Facebook Business Tools
Brand Awareness Objective - Ad Setup, Analysis and Optimization
Reach Objective - Ad Setup, Analysis and Optimization II
Traffic Campaign Objective - Ad setup, Analysis and Optimization
Engagement Campaign Objective - Ad setup, Analysis and Optimization
App Install Campaign Objective - Ad setup, Analysis and Optimization
Video views Campaign Objective - Ad setup, Analysis and Optimization
Lead Generation Campaign Objective - Ad setup, Analysis and Optimization
Messaging Campaign Objective - Ad setup, Analysis and Optimization
Conversion Campaign Objective
- Verify your domain
- Aggregated Events Set up
- Basic Explanation of Conversion Campaign
- Basic Explanation of Conversion Campaign II
- Project 1 – Lesson 1
- Project 1 – Result Analysis i
- Project 1 – Result Analysis II
- Project 2 – Lesson 1
- Project 2 – Lesson 2 – Analysis
- FACEBOOK API to get Hidden Interests
Catalogs Sales Campaign Objective
Advertising with Mobile Phone
Facebook and Instagram Ads Mastery- Complete Course
This course is by far the most comprehensive, relevant and practical course I have bought on facebook ads. Thanks to the instruction for taking your time to explain in details and overdeliver on this course.