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INTRODUCTION TO DIGITAL MARKETING 4
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Intro to the course 04 minLecture1.1
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What is Marketing 22 minLecture1.2
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Segments of marketing, 4’Ps and 4’Cs of Marketing 08 minLecture1.3
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Why is Facebook so Effective for Marketing 09 minLecture1.4
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Getting Ready For Advertising 2
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Creating Facebook Business Manager Account and Page 10 minLecture2.1
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Creating and Linking Ad Accounts 15 minLecture2.2
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Audiences I - Saved Audience 2
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What is Audience 15 minLecture3.1
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How to Create a Saved Audience 19 minLecture3.2
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Audiences II - Custom Audience(Your Sources) 4
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Website Custom Audience 05 minLecture4.1
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App Activity Custom Audience 06 minLecture4.2
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Customer List Custom Audience 14 minLecture4.3
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Offline Activity Custom Audience 12 minLecture4.4
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Audiences III - Custom Audience(Facebook and Instagram Sources) 9
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Video Custom Audience 06 minLecture5.1
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Lead Form Custom Audience 06 minLecture5.2
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Instant Experience Custom Audience 06 minLecture5.3
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Shopping Custom Audience 12 minLecture5.4
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How to Link Instagram account to your Ad manager 05 minLecture5.5
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Instagram Account Custom Audience 08 minLecture5.6
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Events Custom Audience 04 minLecture5.7
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Facebook Page Custom Audience 06 minLecture5.8
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On-Facebook Listings Custom Audience 09 minLecture5.9
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Audiences IV - Lookalike Audience 1
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Creation of Lookalike Audience and Explanation 13 minLecture6.1
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Business Settings 2
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Business Settings I – Users, Ad accounts, Pages, Business Assets 12 minLecture7.1
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Business Settings II – Data Sources, Brand Safety and Business Verification 10 minLecture7.2
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Event Manager 6
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Offline Event Set – Lesson 1 – Understanding and uploading customers info 27 minLecture8.1
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Offline Event Set – Lesson 2 – More explanation 07 minLecture8.2
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Facebook Pixel – Lesson 1 – Intro 05 minLecture8.3
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Facebook Pixel – Pixel set up on Site 20 minLecture8.4
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Facebook Pixel – Tracking Buttons and Pages 21 minLecture8.5
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Facebook Pixel – Tracking Conversion Actions 17 minLecture8.6
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Facebook Business Tools 14
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Account Quality 04 minLecture9.1
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Billing 05 minLecture9.2
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Brand Safety 20 minLecture9.3
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Collaboration center and store locations 10 minLecture9.4
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Ad per page and Ad strategy 11 minLecture9.5
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Automated rules and Mockups 16 minLecture9.6
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Ad Reporting I 18 minLecture9.7
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Ad Reporting II 10 minLecture9.8
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Ad Analytics 17 minLecture9.9
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Attribution I 12 minLecture9.10
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Attribution II 07 minLecture9.11
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Audience Insight 12 minLecture9.12
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Creative Reporting 08 minLecture9.13
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Commerce Manager and Page posts 06 minLecture9.14
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Brand Awareness Objective - Ad Setup, Analysis and Optimization 8
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Project 1 – Lesson I 14 minLecture10.1
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Project 1 – Lesson II 26 minLecture10.2
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Project 2 – Lesson I 13 minLecture10.3
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Project 2 – Lesson II 27 minLecture10.4
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Project 3 – Lesson I 21 minLecture10.5
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Project 3 – Lesson II 12 minLecture10.6
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Project 3 – Lesson III 19 minLecture10.7
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Brand Awareness Campaign Analysis and optimization 18 minLecture10.8
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Reach Objective - Ad Setup, Analysis and Optimization II 4
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Project 1 – Lesson I 15 minLecture11.1
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Project 1 – Lesson II 12 minLecture11.2
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Project 2 18 minLecture11.3
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Reach ad Campaign Analysis and optimization 14 minLecture11.4
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Traffic Campaign Objective - Ad setup, Analysis and Optimization 4
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Lesson 1- when and how to use Traffic ads 05 minLecture12.1
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Lesson 2 – Ad setup 13 minLecture12.2
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Traffic Campaign Analysis 14 minLecture12.3
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Ad relevance diagnosis 11 minLecture12.4
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Engagement Campaign Objective - Ad setup, Analysis and Optimization 2
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Lesson 1 – When, how to use Engagement ads 18 minLecture13.1
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Lesson 2 – Analysis 10 minLecture13.2
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App Install Campaign Objective - Ad setup, Analysis and Optimization 2
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Lesson 1 – When, how to use App install campaign ads 11 minLecture14.1
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Lesson 2 – Analysis 07 minLecture14.2
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Video views Campaign Objective - Ad setup, Analysis and Optimization 2
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Lesson 1 – When, how to use Video views campaign ads 07 minLecture15.1
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Lesson 2 – Analysis 13 minLecture15.2
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Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6
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Messaging Campaign Objective - Ad setup, Analysis and Optimization 3
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How and when to use messaging campaign objective 14 minLecture17.1
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Optimization and Analysis 06 minLecture17.2
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Understanding the stages of sales 07 minLecture17.3
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Copywriting and Social Media content creation 4
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10 tips to becoming a good copy writer. PRO TIPS 14 minLecture18.1
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The AIDA formula. PRO TIPS 14 minLecture18.2
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Social media tips. PRO TIPS 06 minLecture18.3
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6 excellent ways to create facebook ad copy that converts. PRO TIPS 14 minLecture18.4
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Conversion Campaign Objective 10
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Verify your domain 06 minLecture19.1
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Aggregated Events Set up 02 minLecture19.2
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Basic Explanation of Conversion Campaign 04 minLecture19.3
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Basic Explanation of Conversion Campaign II 28 minLecture19.4
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Project 1 – Lesson 1 35 minLecture19.5
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Project 1 – Result Analysis i 09 minLecture19.6
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Project 1 – Result Analysis II 06 minLecture19.7
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Project 2 – Lesson 1 22 minLecture19.8
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Project 2 – Lesson 2 – Analysis 11 minLecture19.9
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FACEBOOK API to get Hidden Interests 14 minLecture19.10
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Retargeting 4
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Sales and Advertising 20 minLecture20.1
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Lesson 1 24 minLecture20.2
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Lesson 2 13 minLecture20.3
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Lesson 3Lecture20.4
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Catalogs Sales Campaign Objective 3
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Advertising with Mobile Phone 5
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Facebook ad manager App, Understanding interface and billing 05 minLecture22.1
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Linking Instagram account to Facebook account 02 minLecture22.2
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Create Instagram special ads 07 minLecture22.3
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Creation of ad 18 minLecture22.4
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Gaining access to your client fb page for advertising 05 minLecture22.5
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Summary 1
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Facebook ads policy 02 minLecture23.1
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11 Comments
Thank you sir for this, but I have a question, what if one has created an ad account before in dollars, considering cost sir, is it okay to delete and open another ad account, and won’t that affect the page sir?
And also , what if one has opened an ad account and does not remember the payment currency he used for it, is there a way to find out
how can I create a Facebook business account
You will be taught soon in the course.
Thank you for this teaching. well explained
Can one create many ads account for one Facebook page so that if one is restricted, one can use another?
Sure, you are limited to the number of ad accounts you can create based on how much you have spent on Facebook.
The screen for this lesson is completely blank
It’s ok it has loaded
so if you’re in Ghana and your currency is not available how can you make payment
Dear. Ms Sandra
Kindly “goto payment settings” and set your preferred payment method