INTRODUCTION TO DIGITAL MARKETING 4
- Intro to the course 04 minLecture1.1
- What is Marketing 18 minLecture1.2
- Segments of marketing, 4’Ps and 4’Cs of Marketing 09 minLecture1.3
- Why is Facebook so Effective for Marketing 15 minLecture1.4
Getting Ready For Advertising 2
- Creating Facebook Business Manager Account and Page 10 minLecture2.1
- Creating and Linking Ad Accounts 15 minLecture2.2
Audiences I - Saved Audience 2
- What is Audience 08 minLecture3.1
- How to Create a Saved Audience 27 minLecture3.2
Audiences II - Custom Audience(Your Sources) 4
- Website Custom Audience 05 minLecture4.1
- App Activity Custom Audience 06 minLecture4.2
- Customer List Custom Audience 18 minLecture4.3
- Offline Activity Custom Audience 12 minLecture4.4
Audiences III - Custom Audience(Facebook and Instagram Sources) 9
- Video Custom Audience 06 minLecture5.1
- Lead Form Custom Audience 06 minLecture5.2
- Instant Experience Custom Audience 06 minLecture5.3
- Shopping Custom Audience 12 minLecture5.4
- How to Link Instagram account to your Ad manager 05 minLecture5.5
- Instagram Account Custom Audience 08 minLecture5.6
- Events Custom Audience 04 minLecture5.7
- Facebook Page Custom Audience 06 minLecture5.8
- On-Facebook Listings Custom Audience 09 minLecture5.9
Audiences IV - Lookalike Audience 1
- Creation of Lookalike Audience and Explanation 13 minLecture6.1
Business Settings 2
- Business Settings I – Users, Ad accounts, Pages, Business Assets 12 minLecture7.1
- Business Settings II – Data Sources, Brand Safety and Business Verification 10 minLecture7.2
Event Manager 6
- Offline Event Set – Lesson 1 – Understanding and uploading customers info 27 minLecture8.1
- Offline Event Set – Lesson 2 – More explanation 07 minLecture8.2
- Facebook Pixel – Lesson 1 – Intro 05 minLecture8.3
- Facebook Pixel – Pixel set up on Site 20 minLecture8.4
- Facebook Pixel – Tracking Buttons and Pages 21 minLecture8.5
- Facebook Pixel – Tracking Conversion Actions 17 minLecture8.6
Facebook Business Tools 14
- Account Quality 04 minLecture9.1
- Billing 05 minLecture9.2
- Brand Safety 20 minLecture9.3
- Collaboration center and store locations 10 minLecture9.4
- Ad per page and Ad strategy 11 minLecture9.5
- Automated rules and Mockups 16 minLecture9.6
- Ad Reporting I 18 minLecture9.7
- Ad Reporting II 10 minLecture9.8
- Ad Analytics 17 minLecture9.9
- Attribution I 12 minLecture9.10
- Attribution II 07 minLecture9.11
- Audience Insight 12 minLecture9.12
- Creative Reporting 08 minLecture9.13
- Commerce Manager and Page posts 06 minLecture9.14
Brand Awareness Objective - Ad Setup, Analysis and Optimization 8
- Project 1 – Lesson I 14 minLecture10.1
- Project 1 – Lesson II 26 minLecture10.2
- Project 2 – Lesson I 13 minLecture10.3
- Project 2 – Lesson II 27 minLecture10.4
- Project 3 – Lesson I 21 minLecture10.5
- Project 3 – Lesson II 12 minLecture10.6
- Project 3 – Lesson III 19 minLecture10.7
- Brand Awareness Campaign Analysis and optimization 18 minLecture10.8
Reach Objective - Ad Setup, Analysis and Optimization II 4
- Project 1 – Lesson I 15 minLecture11.1
- Project 1 – Lesson II 12 minLecture11.2
- Project 2 18 minLecture11.3
- Reach ad Campaign Analysis and optimization 14 minLecture11.4
Traffic Campaign Objective - Ad setup, Analysis and Optimization 4
- Lesson 1- when and how to use Traffic ads 05 minLecture12.1
- Lesson 2 – Ad setup 13 minLecture12.2
- Traffic Campaign Analysis 14 minLecture12.3
- Ad relevance diagnosis 11 minLecture12.4
Engagement Campaign Objective - Ad setup, Analysis and Optimization 2
- Lesson 1 – When, how to use Engagement ads 18 minLecture13.1
- Lesson 2 – Analysis 10 minLecture13.2
App Install Campaign Objective - Ad setup, Analysis and Optimization 2
- Lesson 1 – When, how to use App install campaign ads 11 minLecture14.1
- Lesson 2 – Analysis 08 minLecture14.2
Video views Campaign Objective - Ad setup, Analysis and Optimization 2
- Lesson 1 – When, how to use Video views campaign ads 07 minLecture15.1
- Lesson 2 – Analysis 13 minLecture15.2
Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6
Messaging Campaign Objective - Ad setup, Analysis and Optimization 3
- How and when to use messaging campaign objective 14 minLecture17.1
- Optimization and Analysis 06 minLecture17.2
- Understanding the stages of sales 07 minLecture17.3
Copywriting and Social Media content creation 4
- 10 tips to becoming a good copy writer. PRO TIPS 14 minLecture18.1
- The AIDA formula. PRO TIPS 14 minLecture18.2
- Social media tips. PRO TIPS 06 minLecture18.3
- 6 excellent ways to create facebook ad copy that converts. PRO TIPS 14 minLecture18.4
Conversion Campaign Objective 10
- Verify your domain 06 minLecture19.1
- Aggregated Events Set up 02 minLecture19.2
- Basic Explanation of Conversion Campaign 04 minLecture19.3
- Basic Explanation of Conversion Campaign II 28 minLecture19.4
- Project 1 – Lesson 1 35 minLecture19.5
- Project 1 – Result Analysis i 09 minLecture19.6
- Project 1 – Result Analysis II 06 minLecture19.7
- Project 2 – Lesson 1 22 minLecture19.8
- Project 2 – Lesson 2 – Analysis 11 minLecture19.9
- FACEBOOK API to get Hidden Interests 14 minLecture19.10
Retargeting 4
- Sales and Advertising 20 minLecture20.1
- Lesson 1 24 minLecture20.2
- Lesson 2 13 minLecture20.3
- Lesson 3Lecture20.4
Catalogs Sales Campaign Objective 3
Advertising with Mobile Phone 5
- Facebook ad manager App, Understanding interface and billing 05 minLecture22.1
- Linking Instagram account to Facebook account 02 minLecture22.2
- Create Instagram special ads 07 minLecture22.3
- Creation of ad 18 minLecture22.4
- Gaining access to your client fb page for advertising 05 minLecture22.5
Summary 2
- Facebook ads policy 02 minLecture23.1
- Conclusion 07 minLecture23.2
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