Digital Marketing- Facebook and Instagram Advertising(MasterClass) → Intro to the course

INTRODUCTION TO DIGITAL MARKETING 4
- Lecture1.1
  
  Intro to the course 04 min
- Lecture1.2
  
  What is Marketing 22 min
- Lecture1.3
  
  Segments of marketing, 4’Ps and 4’Cs of Marketing 08 min
- Lecture1.4
  
  Why is Facebook so Effective for Marketing 09 min
Getting Ready For Advertising 2
- Lecture2.1
  
  Creating Facebook Business Manager Account and Page 10 min
- Lecture2.2
  
  Creating and Linking Ad Accounts 15 min
Audiences I - Saved Audience 2
- Lecture3.1
  
  What is Audience 15 min
- Lecture3.2
  
  How to Create a Saved Audience 19 min
Audiences II - Custom Audience(Your Sources) 4
- Lecture4.1
  
  Website Custom Audience 05 min
- Lecture4.2
  
  App Activity Custom Audience 06 min
- Lecture4.3
  
  Customer List Custom Audience 14 min
- Lecture4.4
  
  Offline Activity Custom Audience 12 min
Audiences III - Custom Audience(Facebook and Instagram Sources) 9
- Lecture5.1
  
  Video Custom Audience 06 min
- Lecture5.2
  
  Lead Form Custom Audience 06 min
- Lecture5.3
  
  Instant Experience Custom Audience 06 min
- Lecture5.4
  
  Shopping Custom Audience 12 min
- Lecture5.5
  
  How to Link Instagram account to your Ad manager 05 min
- Lecture5.6
  
  Instagram Account Custom Audience 08 min
- Lecture5.7
  
  Events Custom Audience 04 min
- Lecture5.8
  
  Facebook Page Custom Audience 06 min
- Lecture5.9
  
  On-Facebook Listings Custom Audience 09 min
Audiences IV - Lookalike Audience 1
- Lecture6.1
  
  Creation of Lookalike Audience and Explanation 13 min
Business Settings 2
- Lecture7.1
  
  Business Settings I – Users, Ad accounts, Pages, Business Assets 12 min
- Lecture7.2
  
  Business Settings II – Data Sources, Brand Safety and Business Verification 10 min
Event Manager 6
- Lecture8.1
  
  Offline Event Set – Lesson 1 – Understanding and uploading customers info 27 min
- Lecture8.2
  
  Offline Event Set – Lesson 2 – More explanation 07 min
- Lecture8.3
  
  Facebook Pixel – Lesson 1 – Intro 05 min
- Lecture8.4
  
  Facebook Pixel – Pixel set up on Site 20 min
- Lecture8.5
  
  Facebook Pixel – Tracking Buttons and Pages 21 min
- Lecture8.6
  
  Facebook Pixel – Tracking Conversion Actions 17 min
Facebook Business Tools 14
- Lecture9.1
  
  Account Quality 04 min
- Lecture9.2
  
  Billing 05 min
- Lecture9.3
  
  Brand Safety 20 min
- Lecture9.4
  
  Collaboration center and store locations 10 min
- Lecture9.5
  
  Ad per page and Ad strategy 11 min
- Lecture9.6
  
  Automated rules and Mockups 16 min
- Lecture9.7
  
  Ad Reporting I 18 min
- Lecture9.8
  
  Ad Reporting II 10 min
- Lecture9.9
  
  Ad Analytics 17 min
- Lecture9.10
  
  Attribution I 12 min
- Lecture9.11
  
  Attribution II 07 min
- Lecture9.12
  
  Audience Insight 12 min
- Lecture9.13
  
  Creative Reporting 08 min
- Lecture9.14
  
  Commerce Manager and Page posts 06 min
Brand Awareness Objective - Ad Setup, Analysis and Optimization 8
- Lecture10.1
  
  Project 1 – Lesson I 14 min
- Lecture10.2
  
  Project 1 – Lesson II 26 min
- Lecture10.3
  
  Project 2 – Lesson I 13 min
- Lecture10.4
  
  Project 2 – Lesson II 27 min
- Lecture10.5
  
  Project 3 – Lesson I 21 min
- Lecture10.6
  
  Project 3 – Lesson II 12 min
- Lecture10.7
  
  Project 3 – Lesson III 19 min
- Lecture10.8
  
  Brand Awareness Campaign Analysis and optimization 18 min
Reach Objective - Ad Setup, Analysis and Optimization II 4
- Lecture11.1
  
  Project 1 – Lesson I 15 min
- Lecture11.2
  
  Project 1 – Lesson II 12 min
- Lecture11.3
  
  Project 2 18 min
- Lecture11.4
  
  Reach ad Campaign Analysis and optimization 14 min
Traffic Campaign Objective - Ad setup, Analysis and Optimization 4
- Lecture12.1
  
  Lesson 1- when and how to use Traffic ads 05 min
- Lecture12.2
  
  Lesson 2 – Ad setup 13 min
- Lecture12.3
  
  Traffic Campaign Analysis 14 min
- Lecture12.4
  
  Ad relevance diagnosis 11 min
Engagement Campaign Objective - Ad setup, Analysis and Optimization 2
- Lecture13.1
  
  Lesson 1 – When, how to use Engagement ads 18 min
- Lecture13.2
  
  Lesson 2 – Analysis 10 min
App Install Campaign Objective - Ad setup, Analysis and Optimization 2
- Lecture14.1
  
  Lesson 1 – When, how to use App install campaign ads 11 min
- Lecture14.2
  
  Lesson 2 – Analysis 07 min
Video views Campaign Objective - Ad setup, Analysis and Optimization 2
- Lecture15.1
  
  Lesson 1 – When, how to use Video views campaign ads 07 min
- Lecture15.2
  
  Lesson 2 – Analysis 13 min
Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6
- Lecture16.1
  
  Lesson 1 10 min
- Lecture16.2
  
  Lesson 2 11 min
- Lecture16.3
  
  Lesson 3 20 min
- Lecture16.4
  
  Lesson 4 10 min
- Lecture16.5
  
  Lesson 5 03 min
- Lecture16.6
  
  Lesson 6 – Analysis 12 min
Messaging Campaign Objective - Ad setup, Analysis and Optimization 3
- Lecture17.1
  
  How and when to use messaging campaign objective 14 min
- Lecture17.2
  
  Optimization and Analysis 06 min
- Lecture17.3
  
  Understanding the stages of sales 07 min
Copywriting and Social Media content creation 4
- Lecture18.1
  
  10 tips to becoming a good copy writer. PRO TIPS 14 min
- Lecture18.2
  
  The AIDA formula. PRO TIPS 14 min
- Lecture18.3
  
  Social media tips. PRO TIPS 06 min
- Lecture18.4
  
  6 excellent ways to create facebook ad copy that converts. PRO TIPS 14 min
Conversion Campaign Objective 10
- Lecture19.1
  
  Verify your domain 06 min
- Lecture19.2
  
  Aggregated Events Set up 02 min
- Lecture19.3
  
  Basic Explanation of Conversion Campaign 04 min
- Lecture19.4
  
  Basic Explanation of Conversion Campaign II 28 min
- Lecture19.5
  
  Project 1 – Lesson 1 35 min
- Lecture19.6
  
  Project 1 – Result Analysis i 09 min
- Lecture19.7
  
  Project 1 – Result Analysis II 06 min
- Lecture19.8
  
  Project 2 – Lesson 1 22 min
- Lecture19.9
  
  Project 2 – Lesson 2 – Analysis 11 min
- Lecture19.10
  
  FACEBOOK API to get Hidden Interests 14 min
Retargeting 4
- Lecture20.1
  
  Sales and Advertising 20 min
- Lecture20.2
  
  Lesson 1 24 min
- Lecture20.3
  
  Lesson 2 13 min
- Lecture20.4
  
  Lesson 3
Catalogs Sales Campaign Objective 3
- Lecture21.1
  
  Lesson 1 15 min
- Lecture21.2
  
  Lesson 2 17 min
- Lecture21.3
  
  Lesson 3 09 min
Advertising with Mobile Phone 5
- Lecture22.1
  
  Facebook ad manager App, Understanding interface and billing 05 min
- Lecture22.2
  
  Linking Instagram account to Facebook account 02 min
- Lecture22.3
  
  Create Instagram special ads 07 min
- Lecture22.4
  
  Creation of ad 18 min
- Lecture22.5
  
  Gaining access to your client fb page for advertising 05 min
Summary 1
- Lecture23.1
  
  Facebook ads policy 02 min

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17 Comments

Ugbo Jeremaih Obinna

28/09/2021

Thanks so much am loving the lessons already though am starting from scratch.

I have downloaded the app but I don’t know how to go about downloading the videos. Please direct me

AQskill

28/09/2021
Reply

Kindly navigate to the DOWNLOADS TAB on the app.
Thank you

Olawoyin Abdulfatai Oladiran

08/11/2021

The lesson, clarity and video are awesome.

Uzoka Precious

17/07/2022
Reply

Thank you sir

Phostina kadyamoto

10/09/2022

looking forward to learning more

Stephen

23/09/2022

the download tab won’t work

Uzoka Precious

23/09/2022
Reply

Apologies for the challenge encountered.
Kindly use our website to access the course lessons.
We are currently working to resolve the issue on the AQskill IOS app.

Stephen

23/09/2022

the app is not working! I can’t see any video

Uzoka Precious

23/09/2022
Reply

Apologies for the challenge encountered.
Kindly use our website to access the course lessons.
We are currently working to resolve the issue on the AQskill IOS app.

Adesua Ewalefoh Ubeze

04/10/2022

How do I move from my phone to my computer so I can take my lessons from there

Ailenubhi Theophilus Ejakhian

06/08/2023

please how can I download these videos for offline

Emmanuel Afolahan

09/01/2024

I am done studying the course but having difficulty in a accessing the certificate. I need Help

Emmanuel

28/04/2024

Nice course

INTRODUCTION TO DIGITAL MARKETING 4

Getting Ready For Advertising 2

Audiences I - Saved Audience 2

Audiences II - Custom Audience(Your Sources) 4

Audiences III - Custom Audience(Facebook and Instagram Sources) 9

Audiences IV - Lookalike Audience 1

Business Settings 2

Event Manager 6

Facebook Business Tools 14

Brand Awareness Objective - Ad Setup, Analysis and Optimization 8

Reach Objective - Ad Setup, Analysis and Optimization II 4

Traffic Campaign Objective - Ad setup, Analysis and Optimization 4

Engagement Campaign Objective - Ad setup, Analysis and Optimization 2

App Install Campaign Objective - Ad setup, Analysis and Optimization 2

Video views Campaign Objective - Ad setup, Analysis and Optimization 2

Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6

Messaging Campaign Objective - Ad setup, Analysis and Optimization 3

Copywriting and Social Media content creation 4

Conversion Campaign Objective 10

Retargeting 4

Catalogs Sales Campaign Objective 3

Advertising with Mobile Phone 5

Summary 1

17 Comments

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