-
INTRODUCTION TO DIGITAL MARKETING 4
-
Intro to the course 04 minLecture1.1
-
What is Marketing 22 minLecture1.2
-
Segments of marketing, 4’Ps and 4’Cs of Marketing 08 minLecture1.3
-
Why is Facebook so Effective for Marketing 09 minLecture1.4
-
-
Getting Ready For Advertising 2
-
Creating Facebook Business Manager Account and Page 10 minLecture2.1
-
Creating and Linking Ad Accounts 15 minLecture2.2
-
-
Audiences I - Saved Audience 2
-
What is Audience 15 minLecture3.1
-
How to Create a Saved Audience 19 minLecture3.2
-
-
Audiences II - Custom Audience(Your Sources) 4
-
Website Custom Audience 05 minLecture4.1
-
App Activity Custom Audience 06 minLecture4.2
-
Customer List Custom Audience 14 minLecture4.3
-
Offline Activity Custom Audience 12 minLecture4.4
-
-
Audiences III - Custom Audience(Facebook and Instagram Sources) 9
-
Video Custom Audience 06 minLecture5.1
-
Lead Form Custom Audience 06 minLecture5.2
-
Instant Experience Custom Audience 06 minLecture5.3
-
Shopping Custom Audience 12 minLecture5.4
-
How to Link Instagram account to your Ad manager 05 minLecture5.5
-
Instagram Account Custom Audience 08 minLecture5.6
-
Events Custom Audience 04 minLecture5.7
-
Facebook Page Custom Audience 06 minLecture5.8
-
On-Facebook Listings Custom Audience 09 minLecture5.9
-
-
Audiences IV - Lookalike Audience 1
-
Creation of Lookalike Audience and Explanation 13 minLecture6.1
-
-
Business Settings 2
-
Business Settings I – Users, Ad accounts, Pages, Business Assets 12 minLecture7.1
-
Business Settings II – Data Sources, Brand Safety and Business Verification 10 minLecture7.2
-
-
Event Manager 6
-
Offline Event Set – Lesson 1 – Understanding and uploading customers info 27 minLecture8.1
-
Offline Event Set – Lesson 2 – More explanation 07 minLecture8.2
-
Facebook Pixel – Lesson 1 – Intro 05 minLecture8.3
-
Facebook Pixel – Pixel set up on Site 20 minLecture8.4
-
Facebook Pixel – Tracking Buttons and Pages 21 minLecture8.5
-
Facebook Pixel – Tracking Conversion Actions 17 minLecture8.6
-
-
Facebook Business Tools 14
-
Account Quality 04 minLecture9.1
-
Billing 05 minLecture9.2
-
Brand Safety 20 minLecture9.3
-
Collaboration center and store locations 10 minLecture9.4
-
Ad per page and Ad strategy 11 minLecture9.5
-
Automated rules and Mockups 16 minLecture9.6
-
Ad Reporting I 18 minLecture9.7
-
Ad Reporting II 10 minLecture9.8
-
Ad Analytics 17 minLecture9.9
-
Attribution I 12 minLecture9.10
-
Attribution II 07 minLecture9.11
-
Audience Insight 12 minLecture9.12
-
Creative Reporting 08 minLecture9.13
-
Commerce Manager and Page posts 06 minLecture9.14
-
-
Brand Awareness Objective - Ad Setup, Analysis and Optimization 8
-
Project 1 – Lesson I 14 minLecture10.1
-
Project 1 – Lesson II 26 minLecture10.2
-
Project 2 – Lesson I 13 minLecture10.3
-
Project 2 – Lesson II 27 minLecture10.4
-
Project 3 – Lesson I 21 minLecture10.5
-
Project 3 – Lesson II 12 minLecture10.6
-
Project 3 – Lesson III 19 minLecture10.7
-
Brand Awareness Campaign Analysis and optimization 18 minLecture10.8
-
-
Reach Objective - Ad Setup, Analysis and Optimization II 4
-
Project 1 – Lesson I 15 minLecture11.1
-
Project 1 – Lesson II 12 minLecture11.2
-
Project 2 18 minLecture11.3
-
Reach ad Campaign Analysis and optimization 14 minLecture11.4
-
-
Traffic Campaign Objective - Ad setup, Analysis and Optimization 4
-
Lesson 1- when and how to use Traffic ads 05 minLecture12.1
-
Lesson 2 – Ad setup 13 minLecture12.2
-
Traffic Campaign Analysis 14 minLecture12.3
-
Ad relevance diagnosis 11 minLecture12.4
-
-
Engagement Campaign Objective - Ad setup, Analysis and Optimization 2
-
Lesson 1 – When, how to use Engagement ads 18 minLecture13.1
-
Lesson 2 – Analysis 10 minLecture13.2
-
-
App Install Campaign Objective - Ad setup, Analysis and Optimization 2
-
Lesson 1 – When, how to use App install campaign ads 11 minLecture14.1
-
Lesson 2 – Analysis 07 minLecture14.2
-
-
Video views Campaign Objective - Ad setup, Analysis and Optimization 2
-
Lesson 1 – When, how to use Video views campaign ads 07 minLecture15.1
-
Lesson 2 – Analysis 13 minLecture15.2
-
-
Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6
-
Messaging Campaign Objective - Ad setup, Analysis and Optimization 3
-
How and when to use messaging campaign objective 14 minLecture17.1
-
Optimization and Analysis 06 minLecture17.2
-
Understanding the stages of sales 07 minLecture17.3
-
-
Copywriting and Social Media content creation 4
-
10 tips to becoming a good copy writer. PRO TIPS 14 minLecture18.1
-
The AIDA formula. PRO TIPS 14 minLecture18.2
-
Social media tips. PRO TIPS 06 minLecture18.3
-
6 excellent ways to create facebook ad copy that converts. PRO TIPS 14 minLecture18.4
-
-
Conversion Campaign Objective 10
-
Verify your domain 06 minLecture19.1
-
Aggregated Events Set up 02 minLecture19.2
-
Basic Explanation of Conversion Campaign 04 minLecture19.3
-
Basic Explanation of Conversion Campaign II 28 minLecture19.4
-
Project 1 – Lesson 1 35 minLecture19.5
-
Project 1 – Result Analysis i 09 minLecture19.6
-
Project 1 – Result Analysis II 06 minLecture19.7
-
Project 2 – Lesson 1 22 minLecture19.8
-
Project 2 – Lesson 2 – Analysis 11 minLecture19.9
-
FACEBOOK API to get Hidden Interests 14 minLecture19.10
-
-
Retargeting 4
-
Sales and Advertising 20 minLecture20.1
-
Lesson 1 24 minLecture20.2
-
Lesson 2 13 minLecture20.3
-
Lesson 3Lecture20.4
-
-
Catalogs Sales Campaign Objective 3
-
Advertising with Mobile Phone 5
-
Facebook ad manager App, Understanding interface and billing 05 minLecture22.1
-
Linking Instagram account to Facebook account 02 minLecture22.2
-
Create Instagram special ads 07 minLecture22.3
-
Creation of ad 18 minLecture22.4
-
Gaining access to your client fb page for advertising 05 minLecture22.5
-
-
Summary 1
-
Facebook ads policy 02 minLecture23.1
-
This content is protected, please login and enroll course to view this content!
Prev
Project 1 – Lesson I
Next
Project 2
