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INTRODUCTION TO DIGITAL MARKETING 4
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Intro to the course 04 minLecture1.1
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What is Marketing 22 minLecture1.2
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Segments of marketing, 4’Ps and 4’Cs of Marketing 08 minLecture1.3
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Why is Facebook so Effective for Marketing 09 minLecture1.4
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Getting Ready For Advertising 2
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Creating Facebook Business Manager Account and Page 10 minLecture2.1
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Creating and Linking Ad Accounts 15 minLecture2.2
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Audiences I - Saved Audience 2
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What is Audience 15 minLecture3.1
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How to Create a Saved Audience 19 minLecture3.2
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Audiences II - Custom Audience(Your Sources) 4
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Website Custom Audience 05 minLecture4.1
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App Activity Custom Audience 06 minLecture4.2
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Customer List Custom Audience 14 minLecture4.3
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Offline Activity Custom Audience 12 minLecture4.4
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Audiences III - Custom Audience(Facebook and Instagram Sources) 9
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Video Custom Audience 06 minLecture5.1
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Lead Form Custom Audience 06 minLecture5.2
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Instant Experience Custom Audience 06 minLecture5.3
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Shopping Custom Audience 12 minLecture5.4
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How to Link Instagram account to your Ad manager 05 minLecture5.5
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Instagram Account Custom Audience 08 minLecture5.6
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Events Custom Audience 04 minLecture5.7
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Facebook Page Custom Audience 06 minLecture5.8
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On-Facebook Listings Custom Audience 09 minLecture5.9
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Audiences IV - Lookalike Audience 1
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Creation of Lookalike Audience and Explanation 13 minLecture6.1
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Business Settings 2
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Business Settings I – Users, Ad accounts, Pages, Business Assets 12 minLecture7.1
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Business Settings II – Data Sources, Brand Safety and Business Verification 10 minLecture7.2
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Event Manager 6
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Offline Event Set – Lesson 1 – Understanding and uploading customers info 27 minLecture8.1
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Offline Event Set – Lesson 2 – More explanation 07 minLecture8.2
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Facebook Pixel – Lesson 1 – Intro 05 minLecture8.3
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Facebook Pixel – Pixel set up on Site 20 minLecture8.4
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Facebook Pixel – Tracking Buttons and Pages 21 minLecture8.5
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Facebook Pixel – Tracking Conversion Actions 17 minLecture8.6
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Facebook Business Tools 14
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Account Quality 04 minLecture9.1
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Billing 05 minLecture9.2
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Brand Safety 20 minLecture9.3
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Collaboration center and store locations 10 minLecture9.4
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Ad per page and Ad strategy 11 minLecture9.5
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Automated rules and Mockups 16 minLecture9.6
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Ad Reporting I 18 minLecture9.7
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Ad Reporting II 10 minLecture9.8
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Ad Analytics 17 minLecture9.9
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Attribution I 12 minLecture9.10
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Attribution II 07 minLecture9.11
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Audience Insight 12 minLecture9.12
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Creative Reporting 08 minLecture9.13
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Commerce Manager and Page posts 06 minLecture9.14
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Brand Awareness Objective - Ad Setup, Analysis and Optimization 8
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Project 1 – Lesson I 14 minLecture10.1
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Project 1 – Lesson II 26 minLecture10.2
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Project 2 – Lesson I 13 minLecture10.3
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Project 2 – Lesson II 27 minLecture10.4
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Project 3 – Lesson I 21 minLecture10.5
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Project 3 – Lesson II 12 minLecture10.6
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Project 3 – Lesson III 19 minLecture10.7
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Brand Awareness Campaign Analysis and optimization 18 minLecture10.8
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Reach Objective - Ad Setup, Analysis and Optimization II 4
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Project 1 – Lesson I 15 minLecture11.1
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Project 1 – Lesson II 12 minLecture11.2
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Project 2 18 minLecture11.3
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Reach ad Campaign Analysis and optimization 14 minLecture11.4
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Traffic Campaign Objective - Ad setup, Analysis and Optimization 4
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Lesson 1- when and how to use Traffic ads 05 minLecture12.1
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Lesson 2 – Ad setup 13 minLecture12.2
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Traffic Campaign Analysis 14 minLecture12.3
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Ad relevance diagnosis 11 minLecture12.4
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Engagement Campaign Objective - Ad setup, Analysis and Optimization 2
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Lesson 1 – When, how to use Engagement ads 18 minLecture13.1
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Lesson 2 – Analysis 10 minLecture13.2
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App Install Campaign Objective - Ad setup, Analysis and Optimization 2
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Lesson 1 – When, how to use App install campaign ads 11 minLecture14.1
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Lesson 2 – Analysis 07 minLecture14.2
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Video views Campaign Objective - Ad setup, Analysis and Optimization 2
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Lesson 1 – When, how to use Video views campaign ads 07 minLecture15.1
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Lesson 2 – Analysis 13 minLecture15.2
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Lead Generation Campaign Objective - Ad setup, Analysis and Optimization 6
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Messaging Campaign Objective - Ad setup, Analysis and Optimization 3
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How and when to use messaging campaign objective 14 minLecture17.1
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Optimization and Analysis 06 minLecture17.2
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Understanding the stages of sales 07 minLecture17.3
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Copywriting and Social Media content creation 4
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10 tips to becoming a good copy writer. PRO TIPS 14 minLecture18.1
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The AIDA formula. PRO TIPS 14 minLecture18.2
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Social media tips. PRO TIPS 06 minLecture18.3
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6 excellent ways to create facebook ad copy that converts. PRO TIPS 14 minLecture18.4
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Conversion Campaign Objective 10
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Verify your domain 06 minLecture19.1
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Aggregated Events Set up 02 minLecture19.2
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Basic Explanation of Conversion Campaign 04 minLecture19.3
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Basic Explanation of Conversion Campaign II 28 minLecture19.4
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Project 1 – Lesson 1 35 minLecture19.5
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Project 1 – Result Analysis i 09 minLecture19.6
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Project 1 – Result Analysis II 06 minLecture19.7
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Project 2 – Lesson 1 22 minLecture19.8
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Project 2 – Lesson 2 – Analysis 11 minLecture19.9
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FACEBOOK API to get Hidden Interests 14 minLecture19.10
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Retargeting 4
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Sales and Advertising 20 minLecture20.1
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Lesson 1 24 minLecture20.2
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Lesson 2 13 minLecture20.3
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Lesson 3Lecture20.4
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Catalogs Sales Campaign Objective 3
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Advertising with Mobile Phone 5
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Facebook ad manager App, Understanding interface and billing 05 minLecture22.1
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Linking Instagram account to Facebook account 02 minLecture22.2
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Create Instagram special ads 07 minLecture22.3
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Creation of ad 18 minLecture22.4
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Gaining access to your client fb page for advertising 05 minLecture22.5
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Summary 1
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Facebook ads policy 02 minLecture23.1
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Lesson 6 – Analysis